From One Second to the Next
Young adults prioritize their social lives above all else. Emphasizing the value of life over text messages, we launched an integrated campaign centered around a 35-minute Netflix documentary, 'From One Second to the Next,' directed by renowned filmmaker Werner Herzog. The film poignantly illustrates the tragic consequences of texting and driving, sharing the perspectives of victims and those responsible.
Case Study
The campaign won a slew of industry awards and Variety Magazine called it “one of the most effective public service messages ever.”
More importantly, the film was adopted institutionally and is currently shown in over 47,000 high schools and driver education programs around the world, enlightening an entire generation of new drivers.
Recognitions:
Cannes 2014
Silver, Branded Content
One Show 2014
1 x Gold, 1 x Silver
D&AD 2014
Digital film
LIA 2014
1 Silver
Clios 2014
1 Gold, 1 Bronze
Comm Arts 2014
Campaign of the year
Most Contagious 2013
Creativity Best of 2013
Documentary Film
A documentary film by Werner Herzog that chronicles the devastating consequences of texting and driving. The film examines how a trivial text can forever alter lives.
