Ski-Doo Muffler Meals
In its category, Ski-Doo is a cult brand. They pioneered the snowmobile and have maintained its leadership position for nearly 90 years. However, they've faced challenges in expanding their audience beyond the sledheads. Our challenge was to generate interest from the “sled-curious” by showing the experience beyond just riding itself.
Introducing
Muffler Meals
An outdoor cooking/adventure series starring celebrity chef Matty Matheson, where we actually used the heat from the Ski-Doos to cook the food.
Episodes
Case Study
Muffler Meals was an immediate success. We had over 8 million views across all channels and reached over 4 million people with the reels posted to Matty Matheson’s Instagram account. Most importantly, viewers loved it, and many asked for more episodes and additional content.