Wake Your Wild Up

Once a symbol of rebellion, motorcycling has lost its edge—especially in the electric space.

Can-Am re-enters the motorcycle scene with a new line of electric bikes, reigniting the wild spirit of riding by capturing the energy it awakens.

AI-Enhanced Hyper-Targeting

This campaign is designed to intercept the audience at key moments throughout their day—breaking through routine and reigniting their energy.

By harnessing AI to enhance our assets, we’ve crafted dynamic executions in DOOH, programmatic TV, and digital designed to disrupt, captivate, and inject an electrifying spark into the mundane.

To make an impact, we designed a graphic system that disrupted the category and stood out across every touchpoint—photography, retail, merch, OOH, and collateral.